Zee TV will air a special show titled Inquilab Divas on 27 September which will celebrate the birth anniversary of the great martyr Bhagat Singh. The show is an initiative to salute the sacrifice of the national hero. In an attempt to instill patriotism amongst the viewers, the channel would appeal the citizens to wear orange/saffron thus offering tribute to the great freedom fighter. In addition to this the look and feel of Zee’s websites and logos will be designed in sync with the idea. Well-known television and film artists have joined hands in this novel initiative and will be seen appealing to the viewers to pay tribute to Shaheed Bhagat Singh. Through various activities and means the message that Zee would send across is -“Bhagat Singh ke iss Janamthihti par Zee Network mana raha hain Inquilab Divas – Aao Pehne Basanti Chola” Commenting on this initiative, Puneet Goenka, CEO, Zee Entertainment Enterprises Limited, said, “Through our various shows, events and activities, we have always propagated our rich cultural heritage. Even in course of cut-throat competition, we haven’t deviated to programming or messages that would hamper our country’s sentiments. Our Indianness is our biggest strength and we are proud to initiate the Inquilab Divas with a view to re-live the patriotic fervor. I truly hope that viewers show the desired respect and enthusiasm in this initiative and together, we strengthen the sense and pride of being an Indian.”