Rise of the Guardians debuts on Blu-Ray 3D and DVD

Praised by critics and moviegoers of all ages, DreamWorks Animation SKG, Inc.’s (Nasdaq: DWA) spectacular and heartfelt adventure RISE OF THE GUARDIANS soars onto Blu-ray, Blu-ray 3D™ and DVD on April 29, 2013. Hailed as “brilliant” and “the best family film of the year” (Joel Amos, MovieFanatic.com) with “spellbinding power” (James Verniere, Boston Herald) and “dazzling animation” (Tom Long, Detroit News), RISE OF THE GUARDIANS received outstanding audience reactions and a coveted ‘A’ Cinemascore. DreamWorks Animation’s newest animated adventure has captured the imagination of audiences worldwide with a fun-filled and magical story about the legendary guardians—Jack Frost, the Easter Bunny, Santa Claus, the Tooth Fairy and Sandman—together for the first time! When the evil Pitch threatens to take over the world, it’s up to our beloved heroes to protect the hopes and dreams of children everywhere. Filled with non-stop action and laughs, it’s a dazzling family film that’s being hailed as “an instant classic” (Nancy Jay, Daybreak USA). Featuring an all-star cast of voice talent including Chris Pine, Alec Baldwin, Hugh Jackman, Isla Fisher and Jude Law, RISE OF THE GUARDIANS delivers humor, adventure and exceptional entertainment that the whole family can enjoy. The film will also be available on April 29 on DVD Hindi & DVD Tamil formats. The Blu-ray has the following exclusive bonus features: • Jack Frost Snowball Showdown!—Use your remote to duck and dodge snowballs! • Rock, Paper, Scissors with Sandy—See if you can beat the Sandman in this classic game. Additional Bonus Features: • Behind the Magic—Explore the filmmakers’ journey to create Rise of the Guardians’ enthralling look, characters, effects and music: o Dreaming Up the Look o Naughty & Nice: Designing Memorable Characters o Enchanting Effects o Creating an Epic Score • The Man Behind the Guardians—Learn how DreamWorks Animation worked with author William Joyce to bring his novels to life. • Dreamers and Believers—A look at the cast and characters of Rise of the Guardians. • Filmmakers’ Commentary—With director Peter Ramsey and producers Christina Steinberg and Nancy Bernstein. The single-disc DVD includes the following bonus features: • Dreamers and Believers • Sandy’s Dream Guide • Filmmakers’ Commentary • Previews The Rise of the Guardians Blu-ray™ and DVD debut will be supported by an extensive marketing and promotional campaign befitting the mega-hit status of this title. There will be an exclusive promotion at ten key Stores of Reliance TimeOut across the country wherein through an interactive activity kids can measure their height and win DVDs. There would also be a Kids Hour activity in which kids will be given puzzles to solve from the movie. Rise of the Guardians will be supported by promotional campaigns in print and online – on blogs, virals, forums and on other online sites.