Sanjeev Seth who plays Vishambhar Nath Maheshwari in Star Plus’ Yeh Rishta Kya Kehlata Hai is all set to blend reel and real life. Sanjeev’s character in the show is that of a resort owner and now the actor has decided to open up a beach resort cum restaurant and lounge in the real life as well. The beach resort will be called Saffron Valley which will house a restaurant KongPoush serving Kashmiri delicacies along with Continental, Indian, and other cuisines. He is completely involved in creatively developing the resort and the restaurant at Candolim, North Goa. “I have always wanted to open up my own restaurant as I love eating. Now the time was right so I finally decided to live my dream. And I chose Goa as the venue as I simply love the place. People will get to eat some mouth-watering delicacies in my restaurant and spend some fun-filled moments in the resort,” says Sanjeev. We asked him if his role of a resort owner in Yeh Rishta motivated him to become an hotelier. “You can say that. But it was a long cherished dream. You can call me an hotelier but I will always remain an actor. It’s my first love,” signs off the actor.