Vidya Balan Nihar Natural's New TVC

Through the years, women on the path to progress are faced with a host of decisions that will change the course of their lives. These decisions bring about a lot of vulnerability in them with people judging them on their decisions. This is essentially the concept behind the new Nihar Natural’s TVC. Nihar’s latest campaign portrays Vidya Balan being in the same vulnerable position, where she makes choices basis what she really wants in life. Since she really wants thick, beautiful hair and for that, she trusts Nihar Naturals to get the desired results. The new commercial of Nihar naturals is an amalgamation of traditional way of storytelling with a very modern point of view. The art form ‘Patochitra’ itself is a very traditional form but has been modernized in the stop motion format. The advertisement clearly portrays the aspect of Vidya Balan’s personality, where she achieves progress as she takes the right decisions- be it her career or choosing Nihar Naturals to get thick, beautiful hair. Talking about the Nihar Natural’s new TVC, Vidya says- “Through the years we have seen that women on the path of progress are often faced with certain difficult decisions that will really define their life. At that point you feel very vulnerable as a women and the campaign captures me in some of those moments in my professional life. Nihar really encourages, motivates, propels and empowers the women of today.”