Gajendrra readies Antakshari- The Great Challenge

After tasting success with shows like Nach Baliye and The Great Indian Laughter Challenge, Star One is now ready roll out Antakshari -The Great Challenge to sustain audience's interest in the channel. This innovative and exciting format, which captures the passion the Indian audiences have for music, is being produced by Gajendrra Siingh. This time around, the challenge for the channel as well as the producer will be to bring home the show in a new avatar from its earlier version that was a roaring hit. Interestingly, Singh whose name is almost synonymous with Zee's Sansui Antakshari and Sa Re Ga Ma Pa, promises an exciting mix of programming style while retaining its trademark flavour. Annu Kapur, the man synonymous with Antakshari, will host this musical extravaganza. Elaborating on his new innings with Star, Gajendrra says "I am not concerned whether the channel caters to a niche or general audience. My only interest is to draw a whole range of audience's from 8 to 80 years old to watch the show. This is a new beginning for me since I have been associated with Zee for a long time now. Though, I have a great regard for Zee as they gave me the initial platform that I needed" The show will go on air from the first week of February and the female host has not been finalized at the moment. Says Annu Kapur the host of the show, "We will try to retain the old format with some new add-on's. And I am pretty confident that the show will be a great success since the language of music appeals to one and all." Ajay Vidyasagar, Executive Vice President Marketing & Communication Star India, considers the new show as Star One's gift to its audience. About Star One's success the Star honcho remarks, "With Antakshari, our aim is to gain a new audience base in the crowded marketplace of programming. The new show will offer a musical layer beneath which would run an interactive ring that would form a bond with the audience and the participants." Gajendrra Siingh and Annu Kapur's coming together does create a lot of interest around the show since they have jointly scripted success stories in the past too. With the Jodi No 1 of the antakshari-world back again, we should expect a nothing less than sheer entertainment.