MUMBAI: With the OTT boom continuing to redefine the entertainment landscape, a fresh and dynamic storytelling format is rapidly gaining popularity across digital platforms — verticals.
Story TV is a new platform delivering interesting vertical series and TellyChakkar.com has exclusive information about their upcoming project. As per sources, Chhavi Pandey, Jay Soni and Shruti Anand have been roped in to lead the new vertical series on the same platform. The project will be produced by Agastya Jain under his banner Creators Retina Entertainment.
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Armed with the information, we buzzed Chhavi and she confirmed the news. She exclusively told TellyChakkar, "Yes, I am doing the project. I will be seen playing the female protagonist opposite Jay Soni. We concluded the shoot yesterday. The story of the project revolves around family drama but has many intriguing factors. I haven't done something like this before. I don't wish to divulge more details about the story and would love for the viewers to discover the same. This is my second vertical project with Agastya Jain. My previous vertical received immense love and appreciation."
Chhavi is known for her impressive performances in Ek Boondh Ishq and Anupamaa among others. Jay Soni is known for his acting prowess in projects like Sasural Genda Phool, Yeh Rishta Kya Kehlata Hai and Bhaag Bakool Bhag among others.
Shruti Anand has been a part of projects like Mann Sundar and Mehndi Wala Ghar among others.
We couldn't connect with Jay and Shruti for their comments.
For more updates from the television world, stay tuned to TellyChakkar.
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