MUMBAI: Korean singer Seaya did not expect her latest Korean track, inspired by the mood and emotions of Love in Vietnam, to turn into a nationwide wave. She made the song after watching the film alone in her Seoul studio, thinking it might touch a few listeners. Instead, the track has gone viral across Korean social media, pulling thousands of young viewers toward the Indo Vietnam romantic drama and building unexpected excitement for the film’s Seoul premiere on December 8.
Seaya says she felt something very personal when she first watched the film. “The emotions stayed with me long after it ended. There is a warmth in the story that does not feel forced. It reminded me of the kind of love people do not talk about loudly, but they feel deeply.” She explains that the song came from that feeling. “I was not trying to make a soundtrack. I was trying to bottle an emotion. I wanted listeners to feel the same softness I felt.”
Within hours of release, her song began appearing in TikTok edits, Instagram reels and YouTube shorts. Korean users paired her voice with scenes of Shantanu Maheshwari and Avneet Kaur, Vietnamese street shots and slow romantic moments from the film. Seaya says she watched the numbers grow in disbelief. “I thought a few people might discover the film through the song. I did not expect this kind of reaction. It felt like the whole country was suddenly paying attention.”
She speaks warmly of the cast and team behind the film. “Shantanu has a way of expressing emotion even when he is completely still. Korean fans always notice those quiet moments, and they love his honesty on screen.” She adds that Avneet has already gained a following in Korea. “She has a luminous presence. There is a sincerity in her eyes that Korean audiences connect to. She reminds them of the leads in their comfort dramas.” Talking about director Rahhat Shah Kazmi, she says, “He makes films with feeling. That is what people here have responded to.”
As the Seoul premiere approaches, Seaya feels both proud and emotional. Korean fans tag her daily asking when and where they can watch the film. She says the growing excitement feels historic. “It is rare for a romance from another Asian country to create this kind of buzz in Korea before release. Knowing that my song helped open that door is something I will always be grateful for.”
She plans to attend the premiere in Seoul. “I want to sit with the audience and feel their reactions. I want to see what the film means to them. It will be a beautiful night.”
For Seaya, this moment represents a changing cultural landscape. “Asia is opening its heart to Asia. We are listening to each other’s music, watching each other’s films, sharing emotions across languages. Love in Vietnam is part of that movement.”
She smiles as she reflects on the journey of her song. “I just followed a feeling. If that simple feeling helped so many people discover this film, then I think it was meant to be.”
Love in Vietnam is produced by Captain Rahul Bali, Blue Lotus Pictures, Innovations India, Rahat Kazmi Film Studios, AND Productions, Zebaish Entertainment, Tariq Khan Productions, Mango Tree Entertainment, Global Impex and Samten Hills, Dalat.
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