MUMBAI: Warner Music India has announced a strategic partnership with Rthyms.Life, a pioneering creator-first music ecosystem, to help amplify India’s unique sounds on the global stage.
This alliance cements Rthyms.Life’s position as a trusted and transparent platform for artists, offering a full-stack ecosystem in which creators retain control over every aspect of their careers - from cross collaborations and studio sessions, through to bookings and career management.
Leading this movement is a powerhouse collective of artists shaping India’s new global musical identity, including Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa, and Siroyi.
Through this partnership, Warner Music India will provide seamless distribution across global platforms, leveraging its extensive network to help propel artists to the top of the international and domestic charts.
Jay Mehta, Managing Director, Warner Music India & SAARC, said, “We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem. This also aligns with Warner Music India’s ethos of creating a 360 ecosystem for artists. This collaboration will help the Rthyms team and their artists reach their full global potential.”
Gurjot Singh, Co-Founder of Rthyms.Life, added, “Rthyms.Life is where artists own their journey. Together with Warner Music India, we’re turning authenticity into global anthems, giving every creator charts, fans, and respect worldwide.”
Akshit Lahoria, Co-Founder of Rthyms.Life, said, “Rthyms.Life was built on a simple belief - that artists deserve a platform where creativity isn’t restricted, but amplified. This partnership with Warner Music India marks a new chapter in that mission. Together, we’re enabling creators to turn their stories into global sounds, ensuring their art travels farther, louder, and with the respect it truly deserves.”
Headquartered in India and Dubai, Rthyms.Life is redefining how music is created, marketed, and experienced. This collaboration will see Warner Music India and Rthyms.Life work together to support artists representing a new sound of independence, culturally rooted, globally resonant, and creatively free.
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