MUMBAI: In a truly historic celebration of cinema and culture, Avatar: Fire and Ash, the year’s most awaited global event film, unveiled its special Devanagari logo on the banks of the Ganga in Benaras, uniting India’s spiritual centre with one of the world’s most influential cinematic universes.
The evening opened with a tribute to Benaras, a captivating performance, choreographed by Ceaser, inspired by the elemental themes of fire and ash led to the milestone moment, the reveal of the first-ever Devanagari logo created for the Avatar franchise in India. The special music, with foot tapping beats, complementing the theme, was composed by Justin-Uday Duo.
This new identity pays homage to India’s cultural heritage while reflecting the film’s core themes of fire, light, and transformation, made even more meaningful by its unveiling in a city synonymous with these elements.
Avatar: Fire and Ash from 20th Century Studios releases in India on 19 December in 6 languages English, Hindi, Tamil, Telugu, Malayalam, and Kannada, with advance bookings now open.
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