Looks like our TV serials are now inspiring the likes of Javed Akhtar. The National award-winning, acclaimed lyricist took time off to launch the Star Plus show <em><a href=http://www.tellychakkar.com/news/rajan-shahis-show-compete-balika-and-jhansi>Chaand Chupa Baadal Mein</a></em> (starting on Star Plus on June 28) for which he has also lent his voice to its on-air promotion. He said he wanted to associate himself with the show because of its ‘<em>Hindustaniyyat</em>’. The serial set in Simla is steeped in Indian values and the cultural traditions of India.