SRK to perform in Zee Cine Awards 2014; to air on 23 February

Having drawn an unparalleled vote count of over 4.5 Million votes from across the globe last year, the ‘World’s Biggest Viewers’ Choice Awards’ – ‘Zee Cine Awards’ is back! Showcased on Zee Entertainment Enterprises Ltd (ZEEL), one of India's leading television, media and entertainment conglomerates, ‘Zee Cine Awards’ is its biggest worldwide property. The votes cut across an extremely expansive universe of ZEE’s channels that entertain over 700+ million viewers across 169 countries, and represent the unanimous voice of a global audience. After creating a worldwide footprint for the Indian film industry across destinations like Macau, Singapore, London, Mauritius and Dubai, Mr Punit Goenka, ZEEL Managing Director and CEO and superstar Shah Rukh Khan announced that the 14th edition of ‘Zee Cine Awards’ will be held in Mumbai and telecast simultaneously on Zee TV, Zee Anmol and Zee Tamizh on 23 February. Through its strong presence worldwide, the annual extravaganza ‘Zee Cine Awards’, is one of the most prestigious award ceremonies recognizing excellence in the Indian film industry. With the previous edition of the awards clocking in an impressive 7105 TVTs, the property remains the highest rated film awards show on television. Post its premiere on Zee TV, Zee Anmol and Zee Tamizh, the grand awards show will also be multicast on other ZEE channels including Zee Café for the very first time. Bollywood Badshah Shah Rukh Khan further announced that he will be exclusively performing at ‘Lux Cozi Zee Cine Awards’ this year! So, if there’s a one-stop shop for viewers to experience the cult popularity of ‘Chennai Express’ and the frenzy of ‘Lungi Dance’ LIVE, it will only be on ‘Lux Cozi Zee Cine Awards 2014’. Always recognized by advertisers for its immense value and credibility, ‘Luz Cozi Zee Cine Awards 2014’ being a network property will make it more of a preferred choice for them. It will give an opportunity for more advertisers to reach out to different target audiences in various categories, including regional, English, mass and the niche channels from ZEE’s cluster. The Hindi cinema fraternity has also taken into cognizance the advantages of partnering with the esteemed property and for the first time, the Neeraj Pandey scripted film, ‘Total Siyapaa’ starring Ali Zafar and Yami Gautam has entered into a tie-up with ‘Zee Cine Awards’ 2014 and interesting initiatives on this front will shortly be announced. Punit Goenka, ZEEL Managing Director and CEO, said, “I’m pleased to announce that the 14th edition of ‘Zee Cine Awards’ will be held in Mumbai. Year on year, Zee Cine Awards is a property with growing global reach and audience share. Zee Media and ETC from within our network will be our media partner and Bollywood partner respectively. The success of ‘Zee Cine Awards’ over the years makes it an indispensable component of every advertisers’ media mix and this year, they will further leverage it across the network’s varied channels. Shah Rukh has been an integral part of every edition of ‘Zee Cine Awards’ over the years. We’re extremely glad that we will have Shah Rukh perform exclusively and only at ‘Zee Cine Awards’ this year.” “Every year the talent recognised by our viewers continues to inspire us with the depth and richness that the Hindi film fraternity represents. We will support extraordinary new films who need a platform like the ‘Zee Cine Awards’ to showcase it to the industry, and that’s why we are so pleased to support ‘Total Siyapaa’. We are looking forward to celebrating their achievements in a fittingly glamorous way at the Awards,” he adds. Staying true to its proposition of ‘Haq Hai Aapka’, ‘Lux Cozi Zee Cine Awards 2014’ will declare its list of nominations across popular categories and a transparent, hassle-free voting mechanism that will pass the baton of selecting the Best Actor, Best Film, etc to where it truly belongs … in the hands of its loyal audience! So get ready for the biggest Bollywood awards night with the dazzle of the most glamorous stars walking the red carpet in their inimitable style, rib-tickling gags and spoofs by the witty celebrity hosts, scintillating performances by the hot-steppers of B-town and hard-earned recognition to the most deserving performers of 2013 voted and selected by you!