Tweeplay: Star Sports & Twitter partner to launch instant sports replays on Twitter

Starsports.com and Twitter have tied up with TenTenTen Digital Products to launch a new real-time interactive experience on Twitter called ‘Tweeplay’. This innovation will certainly bring a broad smile on the face of sports fans across India as they can now be certain of watching replays of major sports events by just sending a tweet. This unique experience on Twitter will be available during the IPL playoff matches right up to the final on 1 June (2014). Fans can avail of instant replays by just following four simple steps… Step 1: Twitter users tweet “@StarSportsIndia #StarSportsTweeplay Help”. Step 2: They will receive a reply with an appropriate set of commands that they can use to demand for specific highlight videos of the match Step 3: They can then tweet with the specific command and receive a real-time reply from @StarSportsIndia with the highlight video e.g. @StarSportsIndia #StarSportsTweeplay Dhoni 6. Step 4: Watch the video right within their TWEET AND Twitter timeline Ajit Mohan, Head of Digital Business, Star India, said, “Star Sports has always strived to innovate on digital and we are excited to partner with Twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice. This is an experiment and could potentially be a path breaking accompaniment to the starsports.com experience. We have had more than 50 million visits on IPL to date and introducing this innovation at the playoffs is a great way to sign off on the tournament.” Aneesh Madani, Head of Sports, Twitter India, said, “AS A PLATFORM FOR live, public conversations, Twitter and sports have always been a great fit. Our goal is to reach and delight all sports fans in India by bringing them closer to their game of choice AND RE-LIVE THE BEST MOMENTS OF THE MATCH. We applaud starsports.com and TenTenTen for this breakthrough initiative of near real-time interactivity on the platform.” Tweeplay is created and managed by TenTenTen Digital Products. Ramesh Srivats, the MD & CEO of TenTenTen says, “Tweeplay is a unique way to offer snack-sized content on-demand on Twitter. We are very excited about launching it with starsports.com during the Pepsi IPL playoffs & hope that a never-seen-in-the-world-before service like Tweeplay will help drive online buzz & content consumption.” starsports.com is India's first multi-sports digital service with availability across the web and mobile. Powered by live and video rights, it covers the best of world sports including major cricket tournaments, BPL, La Liga and Serie A in football, F1, hockey, tennis and badminton. Stay in touch: Follow @StarSportsIndia & @TwitterIndia