Zee Digital Convergence Limited (ZDCL), the digital arm of India’s leading Media & Entertainment conglomerate, Zee Entertainment Enterprises Limited (ZEEL), announces the launch of a new video on demand platform, OZEE. OZEE celebrates life at the consumers’ own pace and promises to offer the galaxy of entertainment in a manner that resonates with the vision of ZEEL’s corporate philosophy ‘Vasudhaiva Kutumbakam – The World is My Family’. OZEE is one more offering in the Digital Space that strives to drive this philosophy. The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. The name hence inspired by the ‘O’ symbolizing the circle that encompasses our universe and the entertainment we seek in it – the world of Zee!
Commenting on the launch, Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited, said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite Zee show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”
On the occasion, Debashish Ghosh, CEO of Zee Digital Convergence Limited, further cites; “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE - irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE - which viewers have loved over decades - it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”.
Karan Jaitapkar, Business Head – OZEE further adds; - “OZEE is not like any other video on demand platform. We believe we are an all-encompassing social entertainment solution that every individual can leverage. They can seek their special dose of entertainment at their convenience and enjoy, share and celebrate at their own pace.”
As ‘appointment viewing’ sees a paradigm shift, more and more people are choosing to watch content on their personal devices, in their own personal time. So while, OZEE caters to a much larger and valuable target audience the primary focus will be the 18-24 year olds who live by the ‘Apne Pace Ki Zindagi’ and seek ‘Entertainment now’.
With access across all devices and platforms (Android, iOS), viewers can consume OZEE free of cost. Designed to provide the best video experience and seamless quality entertainment across the world, OZEE promises be the one-stop destination that showcases ZEE Network content (shows – Fiction & Non-Fiction, movies, ZEE music and other videos) in different languages like Marathi, Telugu, Tamil, Bangla and Kannada. The shelf life of a show on OZEE will be of a lifetime. Some of OZEE’s key features include a superior interactive video viewing experience even over low bandwidth connections across devices, follow this show, timely notifications, and more.
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