Zee TV launches ‘Zindagi Ki Mehek’

She puts her heart and soul into the food she prepares. Armed with a spatula, pans and apron, there’s hardly a day that her kitchen isn’t wafting with aromas of the delectable fare she cooks. She is confident of making people smile with her delicacies! It is through food that she connects with people and her future. Having lost her parents at a very young age, life for Mehek revolves around cooking and looking after the well-being of her extended family and relatives who’ve brought her up. The joy she can spread with her extraordinary culinary skills and the unique, innovative recipes she’s learnt from her mother gives her immense satisfaction. Bringing you Mehek’s unique journey from being a simple, unassuming girl, who is happy of making people smile, to emerging as a woman who finds her own identity is ZEE TV’s next fictional offering – ‘Zindagi Ki Mehek’. The show premieres tonight, on 19th September and air every Monday – Friday at 8 PM.

Generally, we take our loved ones for granted and forget to acknowledge the women who feed us every day. Through Zindagi Ki Mehek, Zee TV wishes to celebrate the contribution of these women in our lives.

Conceptualized and produced by Saurabh Tewari of Parin Multimedia, ‘Zindagi Ki Mehek’s protagonist is 20-year old Delhi girl Mehek - a simple, smart, practical, tech-savvy, happy-go-lucky girl, whose greatest passion in life is cooking. This endearing soul does it all without expecting any acknowledgement. Debutante Samiksha Jaiswal will be seen playing the role of the protagonist Mehek, while Delhi boy Karan Vohra will play the character of the male lead Shourya. Noted theater personalities, like actor Harish Chhabra will be playing Jeevan Chacha and actress Kiran will be playing his wife Kanta Chachi in the show.

Zee TV & Zee Studios Business Head Akash Chawla said, “Having concluded the immensely successful Tashan-e-Ishq while the show was at its peak, we are happy to present another very relatable story at the 8 PM slot that will resonate well with our audiences. In showcasing Mehek’s journey, our endeavor is to salute the often unsung Indian woman who strives hard in the kitchen to ensure that her family stays happy, feels cared and yet gets taken for granted. It is important that we acknowledge their effort and let them know how much we cherish and value them. Zindagi Ki Mehek's concept is novel on television. We look forward to maintaining our slot leadership with this endearing and compelling story." 

Producer Saurabh Tewari said, " We have all seen the women of our lives dedicate themselves to just making sure that no one leaves the house with an empty stomach. Their day starts with preparing breakfast that suits everybody’s whims and ends with thoughts about what to cook the next day so that everyone’s happy. We go out and talk about our achievements but the least we can do is give them some well-deserved credit for the wonderful food they put on our plates unfailingly. ‘Zindagi Ki Mehek’ is just a small way of expressing our heartfelt gratitude towards these food goddesses of our life. We have some promising fresh talent and several prominent faces from Delhi’s vibrant theatre scene. We’re shooting the show in Delhi and it’s been an incredibly exciting journey so far.”

Commenting on bagging the lead role, Samiksha shares, “It is a privilege to make my debut with a show on a leading television channel like Zee TV. Mehek’s journey begins with the celebration of her passion for food and captures her journey of love, trials and tribulations. This is my first break on television and I'm giving my best to deliver a performance that audiences will love”.