Amitabh Bhattacharya pens song for kids channel

National Film Award winning lyricist Amitabh Bhattacharya has penned a song for Sony YAY!, a new children's entertainment channel by Sony Pictures Networks. Titled "YAY philosophy", the song features the channel's brand ambassador and actor Tiger Shroff, read a statement. "It's very rare that you come across a project that's true to its nature and it's audience. Sony YAY! ticks both these boxes," Bhattacharya said. He added: "When this came my way, I instantly knew it is going to be a lot of fun and what I wanted to do with it. 'YAY! philosophy' stands for letting children be who they are and that's exactly what we've tried to bring out with this song." (Source: IANS)