Colors merges Heaven & Hell on television’s biggest reality show, Bigg Boss Season – Saath 7

Whether you have a devilish grin or a saintly smile, Bigg Boss Season – Saath 7 promises to bring out the best and the worst in you. This year’s edition of India’s most awaited reality show, Bigg Boss , brings together the angelic and demonic elements that best depict ‘Jannat’ and ‘Jahannum’ – two extreme traits that reside within the hearts and lives of the celebrity contestants. Produced by Endemol India, the show, being hosted by superstar Salman Khan for the fourth year in a row, will feature 14 celebrity contestants representing the Good and the Evil with a diabolical twist. Premiering on 15th September, 2013 at 9PM with subsequent episodes to air every day, Bigg Boss Season – Saath 7 will capture the drama of the Bigg Boss house over the next 104 days and ensure that only the brave hearts survive till the end. Speaking about the theme of Jannat and Jahannum, Salman Khan said, “I enjoy watching Bigg Boss and I enjoy my association with the show. This year, there’s a lot to look forward to and I’m sure the viewers will have a heavenly experience and the contestants will have a hell of a ride!” Commenting on the show’s launch, Raj Nayak, CEO – Colors, said, “We are really excited to be associated with Vodafone as the presenting sponsor of Bigg Boss for the 5th year in a row. The strong brand equity of Bigg Boss has made it the most-awaited show on television providing immense value to our marketers and advertisers. Overall, the channel has been performing strongly and we are No.1 in terms of weekend programming with Jhalak Dikhhla Jaa and Comedy Nights with Kapil. With Bigg Boss, we hope to raise the bar even further.” When asked about what makes Bigg Boss the most-awaited show on Indian television, he further elaborated, “Bigg Boss is like the IPL of Entertainment. The show has a number of matches played non-stop over 104 days. The playing team is new every year, and all matches are played in prime time at 9PM.” Commenting on their association with Colors for the 5th year in a row, Vivek Mathur – Chief Commercial Officer, Vodafone India Ltd, said, “We are extremely happy to be associated with Colors and Bigg Boss for the 5th year in a row. This is an ideal platform that enables us to reach out to our target audience as it has a huge fan following across geographies. Through high impact brand presence, the show helps us in creating exciting consumer engagement activities.” Home to 14 select celebrity contestants for 104 days, this year too, the Bigg Boss house will be based in the midst of the bustling markets of Lonavala. Staying true to the theme of combining the forces of Heaven and Hell, specially crafted and designed elements will ensure that contestants are always on their A-Game. A family entertainer to the core, this season of Bigg Boss will also witness superstar host Salman Khan play the angel and the devil who will watch the contestants’ every move. Bigg Boss fans will follow the journey of the contestants while they reside in the house and experience Jannat Ka ‘Wow’ and Jahannum Ka ‘Aow’ as a direct result of their deeds while they grapple in the new environment and try to ensure that they survive till the very end. Elaborating further, Manisha Sharma, Weekend Programming Head, Colors, said, “When it comes to Bigg Boss, it is critical that we test different themes, concepts and formats that can thoroughly engage contestants while making for an all-round entertainment experience for audiences. This season, we will bring the pleasure of heaven and the torture of hell to the contestants throughout their stay in the Bigg Boss house. Airing in the 9:00 P.M. slot, the show will present celebrities from different walks of life take on the challenges coming their way in the Bigg Boss house.” Speaking about Salman’s double avatar, she further elaborated, “This season marks the fourth season in a row that Salman Khan is hosting Bigg Boss for us. He will take on two avatars – that of an angel and a devil – who will not hesitate to reward or punish the inmates of the house basis their behavior; thereby bringing Jannat and Jahannum one step closer to them.” Speaking about the seventh edition of television’s most-awaited reality show, Deepak Dhar, Managing Director, Endemol India, said, “Bigg Boss has captured the attention of the Indian audiences over the past 6 seasons with unpredictable, unadulterated, unscripted entertainment. Bigg Boss Season Saath 7, too, will have numerous surprises, with the audiences reveling in the dual realities of heaven and hell in the confines of the Bigg Boss house. Enigmatic Host Salman Khan will take the contestants on an emotional roller coaster ride that will put them through the ultimate test, bringing out either the best or the worst sides of each individual participating on the show.” Vodafone presents Bigg Boss Season – Saath 7 will be promoted via an integrated marketing campaign across platforms engaging conventional and non-conventional media. An extensive digital campaign involving mobile and social media platforms will expand the show’s reach across audiences. On social media platforms – primarily Facebook and Twitter – special applications and contests have been designed to enhance viewer engagement. Following the on-air launch of Bigg Boss, the show will build direct interactivity with audiences through the Colors website and a specially designed Mobile Application that will provide them with 24x7 unrestricted accesses to the ongoing inside the Bigg Boss house. Produced by Endemol India Private Limited, Bigg Boss presents the unique combination of reality and real, unscripted drama. It is the ultimate reality show where 14 celebrities from different walks of life are locked in a house for 104 days with 70 cameras capturing their every little move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. With this season erasing the fine lines between Heaven and Hell, the Bigg Boss house promises to create an experience that will not allow contestants to escape either!