MUMBAI : Actress Delnaaz Irani, widely recognized for her roles in popular TV shows such as Kabhie Kabhie Ittefaq Se, Yes Boss, and Shararat, as well as her performances in films like Kal Ho Naa Ho and Bhoothnath, sheds light on the crucial role the entertainment industry plays in boosting both domestic and international tourism. She explains that the influence of television, movies, and digital content extends far beyond mere entertainment, as they have the power to highlight destinations and cultural experiences that captivate audiences worldwide.
Delnaaz explains how films, TV shows, and OTT series often travel to diverse locations, from metro cities to small towns, for shoots. "Now, it’s not just about going abroad for shoots. Many shows explore places like Bhopal, Indore, and Delhi. This encourages viewers to visit these locations, wanting to see where their favorite movies or shows were shot."
She cites the example of Switzerland, made famous by Yash Raj Films: "Everyone knows how Yash ji's films have contributed to Swiss tourism. There’s even a statue of him there, and people love to visit the spots where stars like Shah Rukh Khan and Kajol shot iconic scenes." Delnaaz emphasizes that such places become tourist attractions, drawing fans eager to connect with their favorite stars and shows in real life.
When asked if the audience gets lured by the picturesque views they see on screen, Delnaaz enthusiastically agrees, saying, "Yes, absolutely! People feel a connection with the locations they see in their favorite movies or shows. Whether it's a serene spot in Switzerland or a vibrant street in London, viewers get inspired to travel to these destinations."
Delnaaz herself confesses that she, too, feels the urge to travel after seeing beautiful locations on screen. "People go mad if they've seen a beautiful part of Switzerland or London in a movie. It makes them want to go there and experience it firsthand."
Wrapping up, Delnaaz reiterates that the entertainment industry undeniably helps boost tourism, both domestically and internationally, by making viewers fall in love with the places they see on screen.
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