MUMBAI: Kaun Banega Crorepati is one of the most loved and successful reality shows on television.

The show has been running for more than two decades and is always in the top five shows when it comes to TRP ratings.

Nitesh is one of the most successful and talented directors and writers that we have in Bollywood. He has made many successful movies like Dangal, Bareilly Ki Barfi, and Chhichhore.

The director has been associated with the popular reality show KBC since it aired on television. He has been conceptualizing the campaign ads for KBC.

Recently, at a press conference, the director unveiled the first campaign promo and also spoke about his association with KBC and the challenges he has faced in these 11 years.

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Nitesh said that he has been working with KBC for 11 years, and the show doesn’t need any introduction. He had joined the show when his wife was the head of the creative team and that’s when they began the campaign of KBC. Back then, they had released three commercials, which became a massive hit among the audiences and set a benchmark for the show. 

He further said that the biggest challenge is that every year, he needs to come with a campaign that’s better than the previous one.

It is a writer's nightmare when his entire team comes together and writes for the KBC campion ad. The motto is always to come up with something exciting that will be loved by the audiences.

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