Producer Sudhir Sharma talks about his alliance with writer Neelesh Misra for his next on Life OK

In a move to lessen the burden of producing and handling a show all on their own, TV producers have started to join hands. A recent example is that of Sunshine Productions which has joined hands with well-known writer Neelesh Misra for creative sans financial reasons. On a report that the production house is all set to co-produce a love story with Neelesh Misra for Life OK, we got in touch with Producer Sudhir Sharma (of Sunshine Productions) to understand this alliance broadly. “Our association is a beautiful one as it has nothing to do with the finances. Neelesh, who is a friend, will be creatively involved in this show. We will be co-producing the project together. He has some very good work to his credit in Bollywood which includes Ek Tha Tiger; he has also written the lyrics of Barfi among many other films,” Sharma avers. “His strength of content coupled with our creative and execution expertise will prove to be productive for the show,” he goes on to add. Sharma also goes on to reveal that this is not the only show that they’d be working on together. “Since we have a lot of other things lined up, you’d see us coming together many a time,” he quips. Getting back to their upcoming love story, our source tells us, “It will be a small town love story of two couples majorly located in Lucknow. In fact, we are also planning an extensive shoot in Lucknow.” The show is all set to go on floors in mid-August (2013).