Promoting films on television shows has been the norm this year. But Shahid Kapoor has now done just the opposite -- he is all set to shoot for a commercial to promote Sony's reality show, Fame Gurukul. Shaihd, who is the brand ambassador of Clinic All Clear, will shoot with the Fame Gurukul headmistress, Ila Arun, to further build the association of Clinic All Clear with Fame Gurukul. The commercial brings the key attribute `Confidence' to the forefront. Shahid Kapoor highlights the importance of confidence when, one is in the spotlight by saying "Jo spotlight mein All Clear. Wo Fame ke Near", followed by an appearance of Ila Arun promising, "Jo All Clear hain, Use Fame hum denge."