MUMBAI: Television favourite Shoaib Ibrahim has finally put an end to swirling rumours regarding the status of wife Dipika Kakar’s lifestyle brand, DKI.
Speculations had been rife across social media suggesting that the much-loved brand was shutting shop but Shoaib has now clarified the truth behind the situation.
In a recent interaction with fans, the actor addressed the concerns head-on, revealing that contrary to what’s being claimed, the brand isn’t closing down at all. “There’s been a delay, yes,” he admitted, “but DKI is definitely not shutting. We’re just taking some time to restructure and plan things better.”
Dipika Kakar launched DKI as a passion project, combining her personal taste in fashion and lifestyle with a desire to connect more closely with her fan base.
The brand quickly gained popularity for its elegant ethnic wear and homely aesthetic, becoming a favourite among her followers.
Shoaib further reassured fans that both he and Dipika are committed to delivering quality and are working behind the scenes to ensure everything runs smoothly. “We want to give our best, and sometimes that means stepping back for a moment to come back stronger,” he added.
Fans of the couple have expressed their support online, praising the duo’s transparency and patience. While the delay may have raised eyebrows initially, Shoaib’s honest clarification has certainly helped set the record straight.
Well, the fans who were concerned about the brand closing have finally got confirmation that the brand isn’t shutting and soon they would be out with a new stock.
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