A fter luring young viewers for almost two years with a rugged urban romance Kaisa Yeh Pyaar Hai, Sony TV is now ready with another fresh and soulful love story Kaajjal Sabbki Aankhon Mein Basi. Produced by Twenty Twenty Television Company, the daily soap will woo viewers with a story of a `beauty and the beast' -somewhat akin to the characters of Elizabeth and Darcy from Jane Austen's famous novel Pride and Prejudice. Shedding further light on the show, Sandiip Sikcand, Chief Creative Director of Sony Entertainment Television says, " Indians have an appetite for fiction and want their daily dose of drama. By launching this passionate love story we hope to keep feeding our viewers with what they love to indulge in. Kaajjal is the heartbeat of this drama; a small town girl who has a friend in her gannu bhaiya. A story of a simple and innocent girl who leaves her hometown Mussourie in search of real love." The beauty and the beast are being played by Surveen Chawla and Apoorva Agnihotri. Throwing light on the treatment of the show, Kacon Sethi, CEO, K Sera Sera says "most of the shows on the entertainment channels are family dramas. But Kaajjal promises to stand out as its a love story, shot in the picturesque location of Mussourie. As the story progresses, it will move towards Mumbai and we begin to weave in a bit of family drama. The drama unfolds when Kaajjal finds her knight in shining armour in Dev. After which the simple story weaves in shades of passion, love and betrayal. Our attempt has been to weave in freshness in terms of the treatment of the show." In the recent past, the production house has done shows like Kashish for Zee TV and the daily thriller Darna Mana Hai for Star One. Beauty Surveen Chawla who played Charu in Kahiin to Hoga says "after Balaji's Kahiin to Hoga this is my real big break as a lead protagonist. I get to play a very chirpy, gregarious, lively and witty character. I loved the role as I can identify a lot with Kaajjal who is a radio announcer and believes in living life to the fullest. Also, she is brought up with a set pattern of morals and values which I identity with." Apoorva Agnihotri who rose to fame as Armaan Suri in Sony's Jassi Jaisi Koi Nahi plays Dev Pratap Singh, the lead male protagonist. The otherwise reserved actor says, "After playing Armaan Suri there were a lot of offers but somehow nothing really exciting came up. Here, I get to play the beast who is an evil and arrogant character. But there is a logic to his anger, as he has a traumatic past. I love to play characters which have shades of grey. I hope like Armaan Suri, this character too works its magic." The other starcast includes Rati Agnihotri who plays Apoorva's mother a strict disciplinarian and a woman of principles. Rita Bhaduri, who has proved her mettle from films to television plays a hard core Punjabi, adds the comic element in the show. She plays Kaajjal's bua who is unmarried and keeps waiting for the perfect man in her life.