Sukriti Saxena, Head of Fiction, Esselvision Production is happy for another reason!! The talented lady who has earlier helmed successful Balaji shows Pavitra Rishta, Kumkum Bhagya has launched her Youtube digital channel, Bol Zindagi.

Sukriti is the Producer and Founder of Bol Zindagi, and works under the banner Creatopedia Productions. Chandresh Navik is the Managing Director, and Sukriti has pooled in a team to look after the proceedings of the channel.

Talking about Bol Zindagi, the channel will launch its first show on relationships on the Valentine’s Day (14 February). And there is lot more in the pipeline...

So how did the term Bol Zindagi get coined? Well, we tend to crib about life, but always come to the consensus that we need to deal with what we get. So Bol Zindagi speaks of the daring attitude of the individual  wherein he / she is ready to face life and deal with things with a smiling face.

When contacted, Sukriti, Founder and Producer of Bol Zindagi told us, “Format of TV today prohibits you from creating edgy content and I constantly felt pushed to work in a particular way, which is fair because that is what our audiences want to watch according to what we see via our TRPs and TVRs. But then there are audiences who want to watch edgy, realistic, young content. This is what pushed me to start my digital channel, Bol Zindagi.”

To start with, Bol Zindagi has launched its song on 7 February, sung by Divya Kumar, Yash Chauhan, Yashita Yashpal Sharma, Harshit Chauhan, Kaushik Deshpande. And we hear that it has got an enormous response in just a few days time.

Sukriti further added, “We are coming up with our big show in March and that will hook people for sure. That will be our first fiction show.”

Bol Zindagi has Yash Bhawsar, Kiran Rajput and Akshay Kathe in its core team.

Are you ready for this wave of digital entertainment coming towards you? Drop in your comments right here...