Zee TV drops to number four; Sony and Colors surge ahead

Just the last week, Zee TV was celebrating its no 2 position in the TAM of week 12. But according to the latest TAM, it has got back to number four. In the week 13 of TAM, Zee TV has gained 200 GRPs. The channel enjoyed the second position for only a week, because in 11 week of TAM also; it was on the fourth position. Colors has regained its third position with 205 GRPs, with a marginal increase of 5 GRPs. Star Plus, on the other hand, maintained its numero uno position, with 289 GRPs. However, in the previous week, the channel gained 319 GRPs, that’s a drop of nearly 30 GRPs. Sony Entertainment Television has got on to the second position with 217, with an increase of only 8 GRPs. The previous week it was on the third position. Interestingly, Zee TV has gained exactly the same GRPs as Colors had got last week to claim the fourth position. So it is good news for both Sony and Colors, but for Zee TV it definitely means more hard work.