Zee TV set to strengthen prime time slot with its new soap, Doli Armaanon Ki

For every young girl, her wedding is, undoubtedly, the most eagerly awaited day of her life. She has a million little hopes and dreams about her marriage … a vision of what her husband should be like, her own thoughts on the kind of life she wants to live once she moves into her sasuraal. However, the picture-perfect life she envisions for herself and what destiny has in store for her may not always be the same! Set in Jhansi, Doli Armaanon Ki is the story of one such starry-eyed, small-town bride Urmi who enters the institution of marriage, her eyes brimming with hope. Will Urmi find her knight in shining armor who will sweep her off her feet and whisk her away into a fairytale wedding only to live happily ever after or will she end up disillusioned? Speaking of the new show, Ajay Bhalwankar, Head- Content, Hindi GECs, ZEEL said, “There are very few young women in the country who haven’t seen the dream of a fairy-tale wedding … most women, particularly from smaller towns, have a rather innocent, idealistic view of life after marriage. Doli Armaanon Ki tells the story of Urmi who, like most other girls her age, wants a wonderful, happy married life. Will Urmi’s husband turn out to be the ideal partner she’s always pined for? Family audiences the world over will be able to relate to Urmi’s journey as the sentiment is universal.” Starting on 2 December at 10:30 PM every Mon-Fri on Zee TV, the show sees the comeback of two of television’s favorite faces. Neha Marda returns after a hiatus as the lead of the show – the bright-eyed bride Urmi. Talking about the show, Neha said, “This show is more or less a comeback show for me since the shows I did post my wedding were all cameos. I am glad to be playing the lead protagonist in a show that is so relevant to every young girl in the country.” Playing the lead opposite Neha is the ruggedly handsome Mohit Mallik. His character of Samrat Singh Rathore is that of a young, ambitious go-getter businessman who has achieved plenty at a young age and even employs his own elder brother. He has strong views on how a man and his wife must relate to each other. Veteran actors Geeta Tyagi and Anjali Mukhi will be seen essaying important roles. Doli Armaanon Ki is produced by Pearl Grey’s Spellbound Productions. About the show, Pearl says, “Having been a part of Zee TV’s own in-house programming team, it is an absolute pleasure to associate with the channel once again – this time as a producer. Doli Armaanon Ki, as a subject, will find an instant connect with the audiences as every young girl has her own ideas about what her dream man and ideal marriage should be like. So, viewers will be able to identify with Urmi. Doli Armaanon Ki beautifully captures a bride’s journey of hope."