MUMBAI: ALTBalaji is one of the leading digital platforms and offers a great content and entertainment. The platform has given the audience blockbuster series such as Code M, Mentalhood, XXX, and Gandi Baat.

Published in 2015, Ishqiyapa: To Hell With Love is an exciting story of discovering love while in search of fame and money.

Set in modern-day Patna and Mumbai, the novel revolves around Sweety, an outspoken, short-tempered daughter of a local MLA and Lallan, 'Patna’s Ambani' in the making.

Lallan has a unique business startup idea. He wants to have a 'kidnapping insurance' business. The two decide to help each other, but their journey takes a sharp turn.

The plot of Ishqiyapa is unique, and it will be interesting to see how it fares in the digital world.

No further details have been announced regarding the cast or the release date.

The Indian streaming platform has been very consistent in providing its viewers with exclusive content across genres. This is not the first time that ALTBalaji is adapting a novel into a web series.

In 2019, the OTT Platform released Bekaboo, starring Priya Banerjee and Rajeev Siddhartha. The series was based on popular book Black Suits by Navoneel Chakraborty.

SOURCE -  THE ENVOY WEB