MUMBAI: With the OTT boom transforming viewing habits, one format that continues to gain massive traction is vertical content. Tailored for the mobile-first audience, vertical shows offer short, sharp, and highly engaging storytelling while giving creators plenty of scope to experiment with fresh on-screen pairings that instantly catch viewer attention.
At TellyChakkar, we have been consistently sharing exclusive updates on actors being roped in for various vertical projects. Recently, we reported that Kumkum Bhagya fame Mugdha Chapekar and Qayamat Se Qayamat Tak actor Karam Rajpal have been finalized for an upcoming vertical series.
(Also read: Kumkum Bhagya fame Aarchi Sachdeva to join Gautam Vig in THIS upcoming project - BREAKING)
Now, we’re back with another exciting casting development. According to our sources, Bigg Boss 16 fame Gautam Vig and actress-influencer Himani Sharma have been brought on board to play the lead couple in a new vertical.
Gautam has been on a streak of signing multiple vertical projects. He recently wrapped up shooting for another vertical with Kumkum Bhagya actress Aarchi Sachdeva. Himani, too, has been steadily building her presence in this format. She was earlier a part of a vertical series for Shashi Sumeet Productions, where she starred opposite actor Ruslaan Mumtaz.
With both actors actively expanding their digital footprint, their fresh pairing in this upcoming vertical has already sparked curiosity, and viewers are eager to see the chemistry they bring to the screen.
Stay tuned to TellyChakkar.com for more exclusive updates from the world of television and entertainment.
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