MUMBAI: Indian audiences are tuning in like never before to stories that span genres, formats, and languages—and Banijay Asia & EndemolShine India is leading that wave. At present, four of the Top 5 most-watched OTT shows in India (as per Ormax reports) come from the Banijay Asia & EndemolShine India slate, underscoring both the breadth of content and the diversity of audience tastes.
With four of its shows-Bigg Boss Hindi, Bigg Boss Telugu, Rise & Fall, and The Trial Season 2—ranking among the OTT Top 5, Banijay Asia & EndemolShine India continue to lead across formats and genres, delivering a mix of long-running franchises, regional hits, fresh non-scripted concepts, and acclaimed scripted adaptations that resonate strongly with audiences.
Speaking about this success, Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India, said: “What’s exciting is not just that four of our shows are in the Top 5, but the fact that they represent four different types of content. From the power of regional formats to the longevity of franchises, from bold new non-scripted concepts to the adaptation of iconic global dramas—this moment reflects the evolving appetite of Indian audiences and the richness of stories they are embracing, which we at Banijay Asia & EndemolShine India are here to tell.
This achievement reinforces Banijay Asia & EndemolShine India’s position as a powerhouse shaping India’s entertainment landscape, delivering formats that travel across regions, languages, and platforms while consistently leading viewership trends.
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