MUMBAI: Actress Rashmika Mandanna, who is winning hearts with her style and charm, is now the face of Crocs’ new festive campaign, ‘Share the Joy’. The campaign brings together retro music, youthful energy, and festive fashion, with Crocs’ Classic Clogs and new Jibbitz charms in the spotlight.
Set to the timeless track ‘Yaar Bina Chain’, the film showcases Rashmika getting ready for Diwali along with her friends. From decorating to adding last-minute touches, the celebrations soon turn into a vibrant party filled with laughter, music, and candid moments. Through it all, Crocs takes center stage—proving that the right footwear can add both comfort and sparkle to festive looks.
The brand has also introduced festive editions including the Bae Velvet Clog, Studded Classic Clog, and Crush Clog in Plush Plum. Each style is designed for those who love to celebrate with ease while making a statement with their fashion choices.
Speaking about the campaign, Yann Le Bozec, Head of Crocs International Marketing, said: “Festive moments are about authenticity and self-expression. With ‘Share the Joy,’ Crocs Classics and Jibbitz charms naturally become a part of these celebrations, letting individuality shine.”
Created in collaboration with Kulfi Collective, the campaign will run across digital, social, and retail platforms. With Rashmika leading the film, Crocs perfectly blends comfort with festive style—just in time for Diwali.
