MUMBAI: Myntra, one of India’s leading fashion, beauty, and lifestyle destinations, has announced filmmaker and action icon Rohit Shetty as the face of its latest marquee campaign for the 23rd edition of the End of Reason Sale (EORS). Known for redefining big-screen entertainment with his signature style, charm, and smashing humour, Rohit now brings that same blockbuster energy to the Myntra EORS Price Crash campaign. With a career known for his spectacular action movies and unforgettable on-screen crashes, his cinematic universe makes him the ideal face for a campaign centred around the season’s biggest crash,’ the Myntra EORS Price Crash.
With this association, he joins Myntra’s iconic celebrity roster, consisting of Bollywood superstars like, Shahrukh Khan, Karan Johar, Ranbir Kapoor, Kiara Advani, Triptii Dimri, Farah Khan, etc, marking a powerful new addition to the brand’s phenomenal celeb lineup. In his first-ever association with Myntra, Rohit stars in a multi-film campaign that introduces the season’s biggest value proposition, the EORS Price Crash, offering jaw-dropping offers across 6 million styles and 10,000+ top brands. As one of India’s most anticipated fashion events, EORS 23 commences on 5th December, with early access for Myntra’s VIP customers starting on 4th December.
Speaking about his debut collaboration with Myntra, Rohit Shetty said, “This was my first association with Myntra, and I quite enjoyed it. The idea itself was fun, taking everyday situations and giving them that unexpected, entertaining twist. The ‘Price Crash’ concept gave us the perfect space to play with humour and spontaneity in a way people will relate to instantly.”
About the films:
The campaign draws from light-hearted, larger-than-life situations where everyday dressing dilemmas collide with Rohit Shetty’s signature humor and action-driven style. Whether it’s party pressure, repeated outfits, winter struggles, or a shrinking wallet, each film playfully shows how Myntra’s EORS Price Crash helps consumers upgrade their wardrobe without compromising on budget or flair.
● The first film delivers the much-awaited reveal after the teaser, with Rohit still trying to decode the “biggest crash.” Impatient as ever, he cuts off his assistant, right before a loud crash sends a clothes rack bursting in and a top landing on his face. The moment lands when the assistant blurts out, “Myntra Price Crash, sir,” prompting Rohit to discover the EORS offers and call them a “superhit.”
● The second film follows Stylish Sanya, who’s overwhelmed by back-to-back party plans while her bank balance continues to dip. Rohit watches her spiral into fashion panic before triggering the Price Crash, unlocking multiple stylish looks at unbeatable prices and restoring her confidence and her wallet.
● Another film features No Hit Shobhit, notorious for repeating the same bomber jacket everywhere, much to Rohit’s frustration. When Rohit initiates the Price Crash, Shobhit reappears in a new, sharply priced jacket that finally breaks his fashion rut and wins Rohit’s approval. Relief sets in as he finally finds options that fit both his taste and budget.
● In the Thandi Tanya film, a young woman who spent her entire budget over the summer is left relying on her grandmother’s shawl to brave the winter chill. Rohit steps in with the Price Crash message, helping her find multiple cosy and affordable winterwear that lets her embrace the season with warmth, comfort, and a refreshed look.
Together, the films emphasise the campaign’s central message: with the Myntra EORS Price Crash, India gets fashion, freshness, and fantastic value, all at once.
Agency: Tilt Brand Solutions
Director: Tanvi Gandhi
DOP: Shivendu Kudalkar
Producer: Rachaita Vyas
About Myntra:
Myntra is one of India’s leading destinations for fashion, beauty, and lifestyle, offering a curated collection of thousands of brands across categories. With a focus on discovery, personalization, and convenience, Myntra serves millions of customers nationwide through its app-first ecosystem. Its industry-leading technology, fashion-forward insights, and creator-led content make it the preferred platform for Gen Z and millennial shoppers. Myntra continues to shape how India discovers and experiences style, with beauty emerging as one of its fastest-growing segments.
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