MUMBAI: Shared parenting is one of those conversations that often remain unspoken. While both a father and a mother are parents, society tends to place the burden of responsibility on mothers. If a child makes a mistake, it is usually the mother who is questioned. From emotional and social growth to physical well-being, the responsibility of raising a child is, more often than not, unconsciously handed over to mothers. But in truth, parenting should be a shared responsibility, with both father and mother playing equal roles.
Bollywood’s most loved couple, Deepika Padukone and Ranveer Singh, are already setting an example of shared parenting. Despite their demanding schedules filled with back-to-back shoots and commitments, they make it a priority that one parent is always present with their daughter, Dua.
Currently, while Deepika is busy shooting for her much-awaited film King, Ranveer has taken charge at home, caring for their little one. Their approach beautifully reflects that parenting is not the sole responsibility of mothers but an equal partnership. Through their actions, they reinforce the message of #NotJustMoms, showing how fathers, too, play an active role.
Taking a bold step in this direction, one of India’s leading GECs, Star Plus, has launched a powerful campaign, #NotJustMoms with their show, Kyunki Saas Bhi Kabhi Bahu Thi, that highlights the importance of shared parenting. The initiative goes beyond being just another message; it’s a much-needed reminder for society. For far too long, mothers have been seen as solely responsible for every aspect of a child’s life, whether it’s their schooling, teaching them values, or even being held accountable for their mistakes and successes. #NotJustMoms emphasizes that raising a child is a joint responsibility, where fathers must play an equal and active role.
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