MUMBAI: Actress and environmental advocate Richa Chadha has been announced as the Goodwill Champion for the All Living Things Environmental Film Festival (ALT EFF), India’s premier platform celebrating cinema that inspires ecological consciousness and sustainability. Richa has always been vocal about the need to protect nature and adopt mindful living practices.
Speaking about this new responsibility, Richa Chadha said, "The climate emergency is here and is now shaping how we live, in real time. People are moving cities due to air quality or flooding. Weather 'anomalies' and destruction are happening now routinely. We are all affected by it health wise and financially because there is no economy without ecology. A home-grown film festival that tells stories of the earth is a great step because stories are powerful catalysts of change."
Richa, who has consistently supported causes related to sustainability and conservation, adds that her involvement with ALT EFF is a natural extension of her values, using cinema as a catalyst for meaningful change and ecological awareness.
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