MUMBAI: Vikrant Massey is basking in the glory of the global success of Vidhu Vinod Chopra's inspiring and heartwarming drama, '12th Fail'. Currently stationed in Shanghai for the screening of the movie, Vikrant Massey took to social media to express his gratitude towards the Shanghai International Film Festival for their warm hospitality and the overwhelming response to the film.
In a heartfelt post, Vikrant shared, "Thank you @shanghaiinternationalff for the love and honour. Showcasing '12th Fail' to the audience in Shanghai at the film festival has been a fabulous experience. Missed my man, Vidhu Vinod Chopra. But we will be back, the next time together, with '12th Fail' in Chinese theatres very soon. On to the last day of the festival. Can't wait".
'12th Fail' has achieved an extraordinary feat by continuing its successful theatrical run for six months, an unprecedented achievement in the past 23 years. This longevity highlights the film's exceptional quality and the profound impact it has had on viewers. Celebrating its silver jubilee, the movie marked 25 weeks of success in theatres, a testament to its enduring appeal.
Even after its impressive theatrical run, '12th Fail' continued to thrive on digital platforms, garnering maximum viewership in the OTT space. Its popularity transcended borders with a massive release in China, where it was showcased on over 20,000 screens, further amplifying its global reach and acclaim.
Vikrant's heartfelt thank you to the Shanghai International Film Festival showcases the film's widespread appreciation and the deep connection with audiences around the world. As '12th Fail' continues to make waves globally, the anticipation for its release in Chinese theatres is palpable, promising to bring this inspiring story to even more viewers.
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