Colors always wants to push the envelope, says Fiction Head, Prashant Bhatt

Colors is all kicked about its new offering Chhal Sheh Aur Maat which is to air from 19 March 2012 produced by 24 Frames. Prashant Bhatt, Fiction Head of the channel is quite optimistic about the show doing well with the masses. “The producer came up with a story with a different narrative and presentation. It is about a woman with whom two men claim to be married with. We have a perfect combination of thriller and social drama. The very important man-woman equation is also there,” says Prashant to Tellychakkar.com. The Fiction Head, who has also been an actor and creative director at Balaji and other production houses, further shares, “Colors always wants to push the envelope, so after making heavy duty dramas with social messages what else could we offer to our viewers? The answer is a thriller. Nobody was making them in the daily format. We have cases of above genre but only in the weekend format. What also works in Chhal’s favour is that it also has the safety cushion of characters which the public can identify lest they get alienated.” Furthermore, the man of creativity is also happy with the other show on Colors, Sunshine Productions’ Na Bole Tum... Na Maine Kuch Kaha. “Here, too, we deliberately did not go the normal heavy drama way but chose the slice of life route. Agreed the numbers are a bit on the lower side but any new show takes time to build up. Viewers need to be convinced to leave what they are already watching and check our show not only in breaks but the entire thirty minutes period.” Coming to Phulwa and Havan, which are going off air, he says, “This former Siddharth Tewary production was a very important property for us. It had a long run, remember we began with Phulwa as a child and later she grew up and faced all sort of problems. Since the story had reached a logical conclusion, we decided to end it with grace rather than dragging it and loosing loyal audiences. As far as Havan goes, it was a very tough concept since it involved mixing religious elements in a social set up. The audience till now has only seen god men on religious channels giving sermons but they never have seen them going home and facing normal everyday problems. ”When asked if the 7pm time slot for Havan might have been wrong, he refused to comment saying, “The above Rajan Shahi show was commissioned by my predecessor. So, I don’t want to say anything expect that the time slot of my shows are apt for their respective genres.” Prashant, we hope that Chhal manages to bring in the desired numbers for the channel!!!