Manisha Sharma appointed as Weekend Programming Head of Colors

Viacom18 Media Pvt. Ltd. Today (30 April 2012) announced a key appointment of Manisha Sharma as the Weekend Programming Head at Colors. Starting 1 May 2012, Manisha will work along with the Weekday Programming Head, Prashaant Bhatt to manage the entire portfolio of fiction and non-fiction content on the channel. As part of this new role, Manisha will be solely responsible for the shows that air on weekends. Both Prashaant and Manisha will report to Raj Nayak, CEO – Colors. The realignment and the structural changes have been set up keeping in mind the need to strengthen the entire week, bringing in concentrated effort towards developing content. This move will bring about more attention on building the channel ahead. Announcing this appointment, Raj Nayak said, “We are delighted to have Manisha on board with us. Given her vast experience and thorough knowledge of the industry, I am sure she will bring in the edge and experience in taking Weekend Programming to a new level.” He further added that, “With this dynamic combination of Prashant managing the Weekday Programming and Manisha taking charge of Weekends, we are hoping to make sure that Colors is a strong player throughout the week and, through this realignment equal focus will be laid on both – weekday and weekend.” Manisha Sharma on joining the channel as Weekend Head said, “I have tremendous appreciation for the Colors’ constant attempts towards providing new and innovative content to the viewers through their shows. I am looking forward to working with this incredibly talented group of people and contribute to the weekend programming Prior to joining Colors, Manisha was a Senior Vice President with Sony Entertainment Television. She comes with an experience of over eight years with Sony and has been responsible for developing shows like Comedy Circus, CID, Crime Patrol and Kaun Banega Crorepati and events.