MUMBAI: With the OTT boom continuing to reshape the entertainment industry, a fresh and dynamic content format is quickly making waves across digital platforms — verticals.
These short-form, mobile-first projects are designed specifically for vertical viewing, catering to today’s smartphone-savvy audiences. Unlike traditional long-format web shows or films, verticals focus on crisp, visually engaging storytelling that can be consumed on the go. This evolving trend reflects the changing viewing habits of audiences who prefer fast-paced narratives that deliver maximum impact in minimal time.
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Now, TellyChakkar.com has exclusively learned that popular actor Gautam Vig is all set to headline an upcoming vertical for Vahafilx. A source close to the project revealed, “Gautam will be seen playing the male protagonist in an upcoming vertical by Vahafilx. The shoot is scheduled to commence in the second week of November 2025.”
While details about the storyline and female lead are currently under wraps, the project is said to be a mix of romance and drama with an emotionally engaging narrative — something that perfectly complements Gautam’s strong screen presence and acting versatility.
We tried reaching out to Gautam for a comment, but he remained unavailable.
Gautam Vig has impressed audiences with his performances in television and OTT projects such as Naamkaran, Bigg Boss 16, and Junooniyatt, among others. With this new venture, he is set to explore the rapidly growing vertical content space, which continues to blur the lines between traditional entertainment and digital innovation.
For more updates from the television world, stay tuned to TellyChakkar.
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