Sony PIX presents PIX PREMIERE NIGHTS

Sony PIX, India’s premium Hollywood movie channel is geared up for the biggest amazement yet again! The channel is all set to make you go ‘Wow’ with an exciting proposition for its viewers on 13 February - PIX PREMIERE NIGHTS with the latest movie –‘ROBOCOP’ PIX PREMIERE NIGHTS, is a unique proposition for the viewers to exclusively watch the premiere of the latest Hollywood movies before its theatrical release in India. Sony PIX will present this exclusive opportunity to its viewers to experience the thrill of a Hollywood blockbuster movie a day before its release in Indian theatres. The lucky few who win this contest stand a chance to win couple invites to the exclusive premiere of the summer blockbuster movie ROBOCOP. Commenting on this initiative, Neville Bastawalla – Marketing Head, Sony PIX says, “As part of our brand promise ‘Stay Amazed’, we push ourselves to being true to this promise. PIX Premiere Nights is one such brand deliverable that delivers this promise and will be a key tent pole on the channel. PIX PREMIER NIGHTS GIVES VIEWERS A CHANCE TO WATCH MEGA BLOCKBUSTERS month on month before India does in theaters, a day before the release. This also addresses strong viewer needs, giving our viewers badge value and flaunt value amongst their peers. It’s actually like secret screening of movies for select elite before the masses can see the movie. Also the scale across 6 cities is truly one of a kind by any English movie channel in India. From 24 January 24, a TAB on Sony PIX Facebook page gave the fans a chance to enter the contest and win tickets to watch the action - packed movie on 13 February, a day before anyone in India does. Viewers can also enter the contest by giving a missed call on 1800 300 1140. 1200 tickets will be up for grabs as the contest will be run in 6 cities (Mumbai, Delhi, Bangalore, Pune, Hyderabad and Ahmedabad).