MUMBAI: With the OTT boom showing no signs of slowing down, a new content format is quickly gaining popularity on digital platforms — verticals. These bite-sized, mobile-friendly projects have become a favorite among viewers who prefer quick, engaging storytelling on the go. Alongside vertical video content, platforms like Pocket FM are also making waves with immersive audio stories, often featuring popular television actors.
TellyChakkar.com has exclusively learned that the platform is gearing up to launch yet another exciting project with Ashi Singh as the female lead. Yes, you read that right! After wrapping Uff Yeh Love Hai Mushkil with Shabir Ahluwalia, Ashi Singh will be seen playing the female lead in the upcoming vertical.
We couldn't connect with Ashi Singh for a comment.
Ashi is known for her stellar performances in projects like Yeh Un Dino Ki Baat Hai, Meet: Badlegi Duniya Ki Reet and Uff Yeh Love Hai Mushkil among others.
For more updates from the television world, stay tuned to TellyChakkar.
(Also read: Yeh Rishta Kya Kehlata Hai: Madhav Poddar aka Sandeep Rajora RETURNS to the show)
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