MUMBAI: With the OTT boom showing no signs of slowing down, a fresh content format is rapidly gaining traction on digital platforms — verticals. These bite-sized, mobile-friendly projects are becoming the preferred choice for viewers who enjoy quick, engaging storytelling on the go. Alongside vertical video content, platforms like Kuku TV have also been making waves with immersive audio stories, often featuring popular television actors.
TellyChakkar.com has exclusively learned that the platform is all set to launch yet another exciting project, produced by Blunt Entertainment. The makers have roped in Bade Achhe Lagte Hain actors and real-life couple Abhinav Kapoor and Alefia Kapadia for the project.
(Also read: Mahabharat fame Pankaj Dheer passes away at 68 after battling cancer)
The project was shot in Indore, and the team has already wrapped up the schedule. Speaking exclusively to TellyChakkar.com, Abhinav Kapoor confirmed the buzz. Talking about working with his real-life partner, he said: "It was a great experience shooting for the project. Exploring Indore while filming was extremely fun. Alefia and I shared screen space for the first time in two years after Bade Achhe Lagte Hain. The project is directed by Jitender Powar, who is a fantastic person to work with. We are looking forward to its release, and I’m sure viewers will love it."
Alefia Kapadia shared her excitement about the project, saying: "This is my debut in the vertical space, and what makes it even more special is working with my life partner. Abhinav and I play a couple in the project, and I was super happy and excited to sign it. Having your life partner around on set gives a great sense of comfort and security. A big thank you to the production house for giving us this opportunity."
With a mix of romance, real-life chemistry, and innovative storytelling, this project is already generating high expectations among fans.
For more updates from the television world, stay tuned to TellyChakkar.
(Also read: Yeh Rishta Kya Kehlata Hai: Madhav Poddar aka Sandeep Rajora RETURNS to the show)
For more news and updates from the world of television, OTT, and movies do follow our whatsapp Channel below:
https://whatsapp.com/channel/0029Vanvf444CrfmVoeBYg1K
Jitendra Pawar was the Director
Add new comment