Bloomberg TV India announces the launch of The Assignment- Season 3

Confucius once said, “Choose a job you love and you won’t have to work a single day.” But how many have really been able to live that Dream Job? Bloomberg TV India, is back with Season 3 of its popular and successful reality show The Assignment which revolves around dream jobs. This season Bloomberg TV India will take one corporate executive every week and give them a chance to live their Dream Job, mentored by an expert from the field. The show captures the corporate hot-shots grappling with the responsibilities and reflects on the experience of living it. The Assignment -Season 3, apart from Rajeev Samant, CEO & Founder – Sula Wines features well-known mentors like Alyque Padamsee, Indian Theatre personality and ad film maker; Vikram Bawa, Fashion and Advertising Photographer; Nikhil Chib, Owner and Executive Chef – Busaba; Hormazd Sorabjee, Editor - Autocar India; Junaid Merchant, India’s first Canine Behaviourist and Horse Breeder to name a few. Sriram Kilambi, President – Bloomberg TV India, speaking about the series said “We believe that a channel has to be innovative in its programming strategy all the time to hold the viewer’s attention. This season, instead of assigning a challenge to the participants as in the first two seasons, we asked them to set their own challenge i.e. live their dream job for one day, analyse their own performance and figure out if it is was as ‘dreamy’ as they imagined it to be.” The show will air from 22 December (2012) every Saturday at 7pm and Monday at 10.30pm. The first episode will see Rajeev Samant, CEO and Founder of Sula Vineyards as the Mentor and the Assignee will be Savita Nair, Creative Director, Leo Burnett India.