MUMBAI: With the OTT boom showing no signs of slowing down, a new content format is quickly gaining popularity on digital platforms — verticals. These bite-sized, mobile-friendly projects have become a favorite among viewers who prefer quick, engaging storytelling on the go. Alongside vertical video content, platforms like Pocket FM are also making waves with immersive audio stories, often featuring popular television actors.
Previously, TellyChakkar reported exclusively about Uff Yeh Love Hai Mushkil actress Ashi Singh bagging a new project, a vertical for the same platform and now, we have yet another breaking news about the male protaganist opposite Singh. Our sources tell us that Ghum Hai Kisikey Pyaar Meiin and Beintehaa fame Harshad Arora will be seen collaborating with Ashi Singh for the same project.
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A source close to the project revealed that the duo will be seen playing a couple in the project and it will have an intriguing story-line.
We couldn't get in touch with Ashi and Harshad for a comment.
For more updates from the television world, stay tuned to TellyChakkar.
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