MUMBAI : Zee TV is known for launching shows which have different concepts and stories which keep the audience hooked on to the show.
With successful shows like Kundali Bhagya, Bhagya Lakshmi, Pyar Ka Pehla Adhyaya: Shiv Shakti, Pyar Ka Pehla Naam: Radha Mohan, Rabb Se Hai Dua etc. which have been loved by the audience.
One such show has been Kumkum Bhagya which is one of the most loved and successful shows on television and the serial is doing pretty well. It is among the top 20 shows when it comes to the BARC ratings.
Also read - Kumkum Bhagya Spoiler: Monisha sends goons to attack RV and Purvi
The show is produced by Ekta Kapoor and Shobha Kapoor under the banner of Balaji Telefilms.
Currently the show stars Rachi Sharma and Abrar Qazi has lead roles.
As per sources, Aarush Shrivastav has been roped in for KumKum Bhagya.
Not much is known about his character but she would be essaying a pivotal role.
Aarush Shrivastav is an actor who was previously seen in Pacchand Ashok, the Colors TV serial.
Also read - Kumkum Bhagya Spoiler: Monisha sends goons to attack RV and Purvi
It'll be interesting to watch what twists turns will her character bring into the storyline.
Well, there is no doubt that even now the show is keeping the audience hooked on to the show.
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