MUMBAI: With the OTT boom showing no signs of slowing down, a new content format is quickly gaining popularity on digital platforms — verticals. These bite-sized, mobile-friendly projects have become a favorite among viewers who prefer quick, engaging storytelling on the go. Alongside vertical video content, platforms like Kuku TV are also making waves with immersive audio stories, often featuring popular television actors.
TellyChakkar.com has exclusively learned that the platform is gearing up to launch yet another exciting project, produced by Blunt Entertainment. The makers have roped in Bade Achhe Lagte Hain actors and real-life couple Abhinav Kapoor and Alefia Kapadia for the venture.
According to our sources, other popular actors joining the cast include Kunal Kumar and Reyhna Malhotra. A little birdie informs us that both Kunal and Reyhna will be seen in key roles alongside Abhinav and Alefia.
We couldn’t get in touch with Kunal or Reyhna for a comment.
Kunal is known for his impressive performances in projects like Gutur Gu, Saathiya, and Main Hoon Na, among others. Meanwhile, Reyhna has won hearts with her remarkable portrayals in Manmohini and Ishqbaaaz.
For more updates from the television world, stay tuned to TellyChakkar.
(Also read:Yeh Rishta Kya Kehlata Hai: Madhav Poddar aka Sandeep Rajora RETURNS to the show)
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