MTV India launches web series... Saturday Night, Alright

Friendship…Love...Relationship...Sex and Cricket are just some of the things most young adults can relate to. Hitting all the right chords that gets young adults excited, MTV presents its first ever web exclusive series that aims to revolutionize fiction shows on the web - Saturday Night, Alright! Starting 11 November, MTV teams up with McDowell's No. 1 soda for the launch of this refreshing new show. A lesser trodden genre on the tube itself, Saturday Night, Alright! is a first of its kind attempt in India at a fiction series for the web. The show depicts the lifestyles of the young and independent urban breed, through the lives of four friends. Like millions of youngsters their age, the protagonists get together at the end of the working week for drinks and inadvertently end up discussing friendship, love, bosses, relationships, sex, cricket, politics and everything else that matters. A 12 part series, each episode will be of 10 - 12 minutes and will cover the friendly banter over the course of one Saturday night. The episodes will be short, crisp and concise to keep the audiences interest levels intact. Speaking about this new web series, Aditya Swamy, EVP and Business Head, MTV, says, “Saturday Night, Alright! sits on the rich intersection of content, format and platform. Custom made for the Millennial, it is a branded content at its effective best. Created exclusively as a webseries, this is the beginning of a new trend, and we are happy to be at the center of the change”. Adding to this, Ekalavya Bhattacharya, Head – MTV Digital says, “We mapped that the video content consumption patterns of the urban, digitally active audience has increased substantially over the past few years and we wanted to tap this trend by serving content that this specially tailored for this group. Mix this with some drinks over the flavour of friendship and we hope to be serving you some really cool content. With SNA we foray into the world of web-fiction”. Saturday Night, Alright! promises to be short and funny with all the right conversations that the youth can connect to.