MUMBAI: The history of Indian television is incomplete without the mention of the iconic Sagar family. It's not just a name but an engraving symbolizing their contribution to the mythological genre of storytelling. Be it their popular show Ramayan that made the Indian streets go empty on Sundays or Shri Krishna that brought families together like a spiritual gathering. Sagar World Multimedia has built a legacy with their creations, and with their latest venture, Kaamdhenu Gaumata, they have once again brought a new untold story to the forefront for the audience.
Though it is written about Kaamdhenu mata, the divine, wish-fulfilling cow, in the mythological scriptures, not much has been explored about her on-screen. Seen as a symbol of abundance, purity, and unconditional giving, a lot of shows have mentioned her briefly, but nothing like a full-fledged story where she is the central figure. Prem Sagar and Shiv Sagar, under their banner Sagar World Multimedia, have bridged this gap and are trying to showcase her life and her contribution at the times of different gods and sages. Airing on Star Bharat, Kaamdhenu Gaumata is a promise to shine a light on a chapter of our heritage that hasn’t received its full due.
In the late 1980s, when Ramanand Sagar's Ramayan came on TV, it didn't just entertain the viewers but presented an unseen part of the Hindu mythology with grandeur while transforming the way audiences experience it. It was a time when television sets were not so common, so families would gather around a single TV set in their neighborhood, postpone their Sunday chores, and just embark on the spiritual journey together. The same magic continued with Shri Krishna, which focused not just on the great work of Krishna but also showed his playful, naughty personality in the most beautiful way. The attention to detail—be it the costumes, the songs, or the sets—was perfect, so much so that it made the characters feel real. The Sagar name became synonymous with stories that weren’t just watched but lived.
And today, though the challenge has evolved, the audience is not limited to just one TV set and has millions of choices at their fingertips, there is a demand for authentic stories that are deeply rooted in our culture and tradition. The hunger to chase after mythological stories is real, and thus Kaamdhenu Gaumata makes for the perfect choice, as with the Sagar name comes high-quality costumes, music, and sets that resonate well with the audience's spiritual beliefs.
The name Sagar World Multimedia undoubtedly gives them an advantage, but let's not forget that they have carved a niche for themselves in this genre with their understanding of maintaining a balance between reverence and relatability. For them, Indian mythology is not just about books, but about our identity that can still inspire and move us. And with Kaamdhenu Gaumata, that philosophy takes center stage once again as the show not only focuses on her origin but also portrays her life as a protector, a giver, and a source of moral lessons that feel just as urgent today as they did centuries ago.
Kaamdhenu Gaumata is not just a television show; it's part of the Sagar family's promise to bring authentic mythological stories to life. It's a promise to still bring audiences together without any restriction on age or geography. If you have watched Ramayan and Shri Krishna, the show is a reminder to embark on the spiritual journey again, and for the rest, it's a reminder to touch up on their tradition and their roots and an opportunity to start their spiritual journey.
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