MUMBAI: Actress Samridhii Shukla who is currently seen in Yeh Rishta Kya Kehlata Ha, shares her thoughts on how buying habits have changed, especially among the younger generation.
Talking about whether society encourages unnecessary buying, she explains, “I really feel we’re pushed to buy more than we truly need. Everywhere you look, something is telling you that you need this new product to feel better. And because life is so fast now, people don’t pause before spending.” She adds that this constant push creates confusion between needs and wants.
When asked about the role of social media, Samridhii smiles knowingly and says, “Social media has completely changed the way people shop. Earlier, you would forget an ad. Now you see the same thing on your phone ten times in a day. And when influencers show it, you trust it more.”
According to her, this repeated exposure creates a sense of urgency and directly impacts spending habits.The actress also points out the emotional cost of excessive consumerism. “Buying gives a quick happiness, but it fades fast,” she says gently. “Then people start buying again to fill that empty feeling. It affects mental health because you start linking your worth to what you own.”
On finding clarity in a world full of marketing pressure, she suggests a simple rule: “Just pause and ask yourself, ‘Do I really need this?’ Even waiting one day before buying helps. If the feeling stays, then maybe it matters.”
Environmental consequences are something she feels strongly about. “It’s honestly scary how much waste we create,” she adds with concern. “Fast buying and fast throwing is hurting the planet, and we need to slow down before the damage becomes irreversible.”However, she believes minimalism can help. “It’s not easy, but it’s possible,” she says. “Small steps like avoiding impulsive shopping make a big difference.”
Finally, she concludes with hope for the younger generation: “If we teach them early about mindful buying and sustainability, they will make better choices. Young people learn quickly when they know the real impact.”
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