MUMBAI: Star Plus’ magical love story – ‘Yehh Jadu Hai Jinn Ka’ has been scaling new heights of popularity since its launch in October 2019. The show has garnered a dedicated fan following especially amongst younger women who have loved the narrative and characters depicted in this fantastical tale! Adding another feather to its cap, Yehh Jadu Hai Jinn Ka has topped the viewership charts across all shows on television.
·Highest Impressions: 28 Mn total impressions.
(Source: BARC, MF15+, HSM Urban, Week 50’19 Mon-Fri)
The show has achieved this monumental feat within a short span of 9 weeks of its launch. This makes the show the fastest one to reach the number one spot amongst fictions shows in 2019.The star-cast of the show comprising Vikram Singh Chauhan, Aditi Sharma, Smita Bansal along with others have won the adulation of audiences from all over. The show’s distinct and soothing soundtrack has also struck a chord with its loyal fan base.
Producer Gul Khan of 4 Lions Films said, “We are thrilled that our show has reached the top. We risked a clutter-breaking format that has a mix of love-story and visual-effects. This kind of audience response encourages us to do even better. Having mounted the show on a lavish scale, the team is heavily invested in technology and music which has resonated beautifully with our viewers.”
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