Zee gets its own parivaar?

This is a gimmick that has been a trademark of the Star family - cross promotion of shows aired on the same channel. Now, Zee too joins the fray. Protagonists of different serials will now play cameos on Tumhari Disha and the sizzle will be provided by a hot item number. Tumhari Disha on Zee TV is fast approaching a stage when the protagonist will be at a crossroads in her life. She will have to decide whether she wants to marry for love or for friendship. It is at this time that she decides to marry Vedant, and her marriage will be the occasion when Kareena (Kulraj Kaur in Kareena Kareena), Kavita ( Tanvi Azmi in Sinndoor) and Urvashi (Tisca Chopra in Sarrkkar) along with an item number choreographed by Rekha Chinni Prakash, on the song tauba tauba from Kaal, will appear on the show. What makes these special appearances unique is the fact that the characters play pivotal roles in the plot that will carry over for four episodes. "We did not want these characters to come in just smile and say hello and namaste and go. We wanted them to be part of the show. They are more than just guests who arrive on the occasion of Disha's marriage to Vedant," says Rupali Guha, producer of the show. This is a style that has been adopted lately on Sony and Star --- remember the track where the characters in Des Mein Nikla Hoga Chand and Kasautii Zindagi Kay married among themselves? So is Zee trying to make a parivaar for its own clan, we ask --- "It was the channel's concept and we implemented it. It is unique and we are trying to promote Zee as one big family," says Rupali. Kareena will come on the show as Vedant's friend and she will be seen telling Disha not to marry someone, she does not love. Tanvi too will try to persuade Zareena Wahab, Disha's mother to try and change her mind about marrying Vedant. Tisca will come in as DK's friend. Meanwhile, in the show Disha prepares to marry Vedant because of problems with DK and also because she is pressurised by her mother to do so. Since the earlier marriage to DK was on a contractual basis, Disha's marriage to Vedant seems a logical conclusion. The cameos are important as they make Disha think twice about marrying Vedant. Will the Zee parivaar be competition to the very popular Star family?