MUMBAI : Voot Select has joined the race to become an OTT giant. It is trying to expand its regional content slate and reach diverse audience, Kannada speaking audience to be precise.
Four of Voot Select’s originals namely ‘Asur,’ ‘Marzi,’ ‘The Raikar Case,’ and ‘Illegal’ will now be made available to viewers in their local language, Kannada. ‘Marzi’ is next in line while the other three are already live.
“When we launched Voot Select, the idea was to share compelling stories with the audience all over the country. The appetite for regional content consumption is huge and by making Voot Originals available in Kannada, we are not only expanding our reach but also adding to the content experience of our audiences in Karnataka. We as a network already have a strong presence in the Kannada market with Colors Super, Colors Kannada Cinema and Colors Kannada with its content available 24 hours on Voot Select. With this move, the viewers can now access its premium Originals and movies in the language of their comfort and choice,” said Ferzad Palia, Head – Voot Select, Youth, Music, and English Entertainment, Viacom18.
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Not only is Voot Select making available Hindi original content in Kannada but also adding these popular Kannada movies to its kitty – Bell Bottom, Ayogya, Kirik Party, Thrayambakam, Eedhiga Bandha Suddhi, Dayavittu Gamanisi, Theory, Alamelamma. After Kannada, Voot Select will further launch its original Hindi content in languages like Tamil, Bengali, Marathi and Telugu.
This move by Voot is surely a game changer. By adding another language, it has made sure that its content gets a wider reach. Other OTT platforms will have to pull their socks up because Voot is ready to conquer!
SOURCE – BINGED NEWS
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