MUMBAI: After Laxmii and Atrangi Re, it's time for another Akshay Kumar film to take the direct-to-the-digital route. His upcoming thriller, Mission Cinderella, directed by Ranjit Tiwari will see a direct to digital premiere on Disney+ Hotstar. The movie has been sold by producers, Vashu and Jackky Bhagnani for a sum of Rs 135 crore.
The overall budget including Akshay's acting fees was in the range of Rs 175 crore. While the producers did lose out on money in Bell Bottom, they didn't want a deja-vu and hence, after analysing all business models, they finally decided on a direct to digital premiere," the source added.
Akshay and Bhagnani's are doing another film, Bade Miyan Chote Miyan, and the nominal profits from Mission Cinderella, which compensates the losses of Bell Bottom, will now be put into the pre-production of Bade Miyan Chote Miyan. "It just made business sense to take this call. Their next is a sure shot theatrical release.
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Buzz is, Mission Cinderella will be an EID 2022 opening on the platform. "The whole and sole reason for Mission Cinderella to fetch this money is because of Akshay Kumar, as he is among the biggest names of Bollywood today. If not for Khiladi, a film in a genre similar to Cinderella might have struggled to even get a Rs. 100 crore from OTT."
Credit: Bollywood Hungama
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